Most people will probably tell you that SEO Copywriting is fairly easy, and it kinda is – to a certain extent.
The whole point of copywriting is to write copy with the right kind of keywords that will drive traffic to your site. Once you’re armed with your subject matter and keywords, all you need to do is then write a 500 word article, right?
The most fundamental error that will trip up any business is not focusing on the fact that this is copywriting. This basically means that your content needs to be well written. It needs to be the kind of engaging content that keeps your customer on the page and leaves them wanting more.
Think of it like fried bacon. You’ve lured your customers in by the smell alone, which promises a succulent, crispy taste that will get their day started in exactly the right way. Their hunger is insatiable and you’re the person to satisfy them.
But, by the time they’ve bitten into the bacon, they realise it’s actually as thick as a brick and tastes as plain as cardboard.
They won’t be coming back in a hurry.
So let’s focus on how we can make your copywriting SEO taste as good as it should do with our list of SEO copywriting tips.
1. Make Sure You’re A Native Writer
Ample times I’ve seen businesses outsource their copywriting SEO to either individual freelancers all around the world, or even a budget SEO copywriting service. If you’re going to use an SEO copywriting service, make sure to hire one that has a firm grasp of English. Same goes with individual freelancers. Otherwise your text will be noticeable for its poor grammar and sloppy spelling.
2. Know What A Keyword Does
Keyword is defined by the dictionary as a ‘word or concept of great significance.’ When it comes to copywriting SEO, it’s important to know that there are three types of keywords:
- Head Keyword
- Body Keyword
- Tail Keyword
A head keyword is very general and contains just two words. For example, ‘denim jackets’. A body keyword is more specific; it could be something like ‘black denim jackets.’ A tail keyword is even more specific and is designed to eliminate the competition by driving traffic to your site only. An example would be ‘affordable women’s denim jacket.’ Tail keywords consist of five or six words.
3. Find The Right Keywords
Creating a few keywords out of thin air is all well and good, but it’s no good at all if nobody is typing them into Google. You might think ‘refined handmade illustrious indigo denim jacket’ sounds sophisticated as heck, but you’ll get no traffic. People keep it simple when tapping words into search engines. There are a number of programs online which tell you what exactly people are typing into search engines, with Google AdWords and Google Suggest among the top picks.
4. It’s All About The Headlines
If a journalist was writing this list of SEO copywriting tips, even they would emphasise the importance of an eye-catching headline. You’re trying to reel in a certain consumer who knows what they’re looking for, so you need to give them something so mouthwatering that they can’t help but click on your site. Remember, though: the more explosive your headline, the more explosive your content has got to be. Don’t trick them with a catchy headline followed by bland content.
5. Use Subheadings
Subheadings are not just good copywriting SEO – they’re also good writing in general. Subheadings break your text up, making it more readable for the average consumer. Rather than one long block of text that looks dauntingly like it’s 9 feet long, inject a few catchy subheadings into your text which will entice your reader and keep them reading on. Subheadings are a great way of promising more great things to come.
6. Use Bolds And Italics
If you consistently read examples of copywriting SEO on various websites, you might notice that writers use a fair amount of bolds and italics. Bolds and italics make certain words and phrases stand out, and whether or not it’s ultimately effective it certainly makes the text more readable and keeps people on the page.
7. Keep Things Simple
You’re writing for your customers, not a Shakespeare theatre group. Your copy needs to be simple and practical, as opposed to lengthy and flowery. Like the great George Orwell said, never use a big word if a small word will do. People might be short on time, so don’t hassle them into looking up words in the dictionary.
8. Don’t Fill Your Content With Keywords
Google doesn’t like content that is absolutely jam-packed with keywords. Indeed, it will detect it as spam. And besides Google, your consumers won’t like copy packed with keywords. It will look messy and pushy. Your customer needs to be engaged. Copy that is packed with keywords will look impersonal and robotic.
9. If In Doubt, Outsource
If you’re not a fantastic writer, you can always outsource your copywriting SEO to an SEO copywriting service. Just do some research first to find the best one.