Picture the scene. You’re trying to engage with your customers by telling them a story about the time you recently went to Tokyo. This is going to be your first travel copywriting blog post, and it’s going to be awesome.
You’re going to create a picture in their heads so that they can share the wonderful time you had in one of the most enigmatic, complex, yet beautiful places on earth.
Your mission is to keep them on your page and perhaps even incite action. You’re trying to build a rapport with your audience by seducing them with your tale of intrigue, excitement and otherworldliness in one of our most prestigious capital cities.
Yet, one look at your content after seven days of solid work reveals more than an element of drabness. You’ve described Tokyo as a ‘nice’ city. You said at night that it ‘reminds you of Philadelphia in a way.’ You’ve described it as ‘a bit busy’ and ‘maybe you’d go again if you had the time.’
What about it being a financial hubris? Where is the element of mystery, the sense of wonderment, enchantment? Where is the commentary on its vibrant, electric, soulful evenings as the sun sets? Where are your anecdotes?
Maybe you’d go again? Are you kidding me?
You’ve quickly found out that travel copywriting is best left to the experts who know how to tell a story and reach out to your audience.
The Demand For Travel Copywriters
As more and more families are able to go on vacation for a budget at least once or twice a year, and as the Internet continues to dominate our lives, travel copywriters have become more and more in demand as people increasingly look to the Internet for advice on where to go for their vacation.
If there’s a better reason for hiring a travel professional copywriter than the fact that customers want to read what they’ve got to say, then it can only be that they’d rather read what travel copywriters have to say than what you – an inexperienced ‘not really a writer!’ type – has to say.
Travel copywriting in contrast to fitness copywriting is all about telling a story that engages an audience and helps them to experience what the travel copywriter has experienced. An audience lives vicariously through the travel copywriter for a few sun-kissed moments, as the scribe turns words into fantasies that the reader can practically smell.
Think your website doesn’t really need that? Think again.
Good travel stories dominate audiences. If you want stellar content that only a travel copywriter can create, the only solution is to hire one. Travel copywriters:
- Craft stories
- Engage audiences
- Inspire people to act
They keep people on your page by entertaining them.
Travel copywriting is a beautiful art, much more beautiful than simply churning out endless articles about dietary supplements. Travel copywriting online has stories to tell.
Great storytellers do not grow on trees. If you want to build that rapport with your audience and build your business, hiring a travel copywriter for stellar content is fundamental.
More than anything, these guys love what they do. And that’s a rare thing these days.